https://ri.ufs.br/jspui/handle/riufs/11988 2026-09-01T15:49:51Z 2026-09-01T15:49:51Z Amaral, Catarina Cristo de Oliveira Barros https://ri.ufs.br/jspui/handle/riufs/25836 2026-08-20T19:15:16Z 2026-01-28T00:00:00Z

Título: Memória institucional em ambiente digital: avaliação de linguagem, usabilidade e acessibilidade nos memoriais virtuais do Ministério Público Federal Autor(es): Amaral, Catarina Cristo de Oliveira Barros Abstract: Institutional memory, when mediated by digital environments, plays a strategic role in public communication, transparency, and the right to information, especially within public institutions. In the context of the Brazilian Federal Public Prosecution Service (Ministério Público Federal – MPF), virtual memorials constitute relevant tools for the preservation and dissemination of institutional history; however, they do not always present information in a clear, accessible, and citizen-oriented manner. In light of this scenario, the general objective of this dissertation was to develop a Guide to Best Practices for Virtual Memorials, grounded in the principles of Accessibility, Usability, and Plain Language, with the aim of supporting the implementation of the MPF Virtual Memorial in the state of Sergipe and enhancing MPF virtual memorials at the national level. This is an applied research study with a qualitative approach and an exploratory and descriptive nature, structured as an institutional diagnostic. The methodological framework comprised a bibliographic and integrative literature review on institutional memory, public communication, and virtual memorials, followed by an empirical analysis of MPF virtual memorial web pages. Data collection employed evaluation forms based on Nielsen’s usability heuristics, Plain Language principles in accordance with ABNT ISO 24495-1:2024, and automated accessibility analysis using the AMAWeb tool, enabling the construction of a multidimensional diagnostic. The results revealed recurring inconsistencies in language clarity and in compliance with accessibility and usability criteria, indicating the absence of systematized guidelines for the development and maintenance of these digital environments. Based on this diagnostic, the technical product Guide to Best Practices for Virtual Memorials: Accessibility, Usability, and Plain Language in Public Administration was developed, translating the research findings into practical guidelines, evaluation tools, and recommendations applicable to institutional routines. The Guide demonstrates potential for replication across other MPF units and public institutions interested in improving their virtual memorials, contributing to the strengthening of public communication, information mediation, and institutional memory management in digital environments.

2026-01-28T00:00:00Z Silva, Luciana Marques da https://ri.ufs.br/jspui/handle/riufs/25526 2026-07-13T19:58:22Z 2026-01-30T00:00:00Z

Título: Instrumento informacional digital para monitoramento da produção científica de egressos dos programas profissionais da ciência da informação do nordeste do Brasil Autor(es): Silva, Luciana Marques da Abstract: This research analyzes the scientific output of graduates from professional master's programs in Information Science located in the Northeast region of Brazil, considering its relevance for the evaluation, visibility, and understanding of the formative role of these programs within the National Postgraduate System. The study seeks to answer how the scientific output of students and graduates expresses the applied nature of professional master's programs and what challenges emerge in the process of identifying, organizing, and analyzing this information. The general objective is to map and examine the output developed during the course and after graduation, as well as to propose a technical solution capable of supporting the systematic monitoring of this output. To achieve this, five specific objectives were established: a) to list and map the scientific output of graduates while they were active students; b) to identify and map the output developed after graduation; c) to identify and categorize the technical products generated by the programs; d) to discuss the specificities of applied output in light of CAPES guidelines and the literature in the field; e) to develop an informational instrument for monitoring the scientific output of graduates. The methodology adopts a qualitative-quantitative approach, with procedures for document review, curriculum analysis, and classification of publications in scientific journals, following the original language of the journals and the delimitation criteria established in the corpus. The preliminary analysis reveals recurring difficulties in locating publications, resulting from the absence of specific public sections on institutional websites, the frequent outdatedness of Lattes curricula, and the dispersion of information across multiple platforms—factors that compromise the visibility and monitoring of post-graduation academic trajectories. The study also identifies the growing participation of graduates in scientific communication, with variations between programs and years, and demonstrates the need for tools that centralize and present the data generated by professional master's programs in an integrated manner. The developed technical product is a response to this scenario, offering a functional prototype aimed at organizing, systematizing, and visualizing scientific production, favoring evaluative practices, comparative analyses, and the consolidation of indicators on the formative contribution of the programs.

2026-01-30T00:00:00Z Pereira, Sara Miranda https://ri.ufs.br/jspui/handle/riufs/25069 2026-07-13T19:31:37Z 2026-01-31T00:00:00Z

Título: Arte negra sergipana em rede: mapeamento geográfico e fluxos informacionais sobre artistas negros em galerias e centros culturais de Aracaju Autor(es): Pereira, Sara Miranda Abstract: This dissertation investigates the informational flows that shape Black art in Sergipe through the geographic mapping of eight galleries and cultural centers located in the city of Aracaju. The study aims to understand how the institutional records produced by these spaces reflect the visibility of Black artists and how such information can be systematized within a digital pedagogical platform. The research is qualitative, descriptive and applied, developed through documentary analysis of registration books, catalogs, institutional websites, digital archives and news sources. The corpus includes the following exhibition spaces: Galeria de Arte Sesc Centro, Galeria de Arte Sesc Cícero Alves dos Santos – Véio, Galeria de Arte J. Inácio, Corredor Cultural Wellington dos Santos “Irmão”, Galeria de Arte Álvaro Santos, Galeria Jenner Augusto (Espaço Cultural Semear), Centro de Cultura e Arte da UFS (Cultart) and Centro Cultural de Aracaju (now Palácio-Museu Luiz Antônio Barreto). The analysis is grounded in principles of Information Science, with emphasis on circulation, gaps and the potential of cultural records as informational flows that shape practices of visibility and erasure. As a technical product, the project includes the expansion of the pedagogical digital platform PreteSe, designed to organize and disseminate information on Black artists from Sergipe while providing pedagogical materials that integrate art, memory and education. The study contributes to the consolidation of more inclusive informational practices and to the strengthening of the visibility of Black art in Sergipe, reaffirming information as an instrument of memory, belonging and cultural resistance.

2026-01-31T00:00:00Z Santos, Isaias Pereira dos https://ri.ufs.br/jspui/handle/riufs/25051 2026-06-11T17:38:59Z 2025-11-11T00:00:00Z

Título: Proposta de um plano de Marketing Digital para o Museu de Arqueologia de Xingó Autor(es): Santos, Isaias Pereira dos Abstract: Digital transformation has redefined the ways of communication and access to information, directly impacting cultural institutions, which must adapt to remain relevant and engage new audiences. In this context, digital marketing emerges as a strategic tool capable of enhancing the dissemination of knowledge, strengthening institutional image, and promoting greater interaction between museums and society. Within this scenario, the present research aims to propose a digital marketing plan for the Museum of Archaeology of Xingó (MAX), affiliated with the Federal University of Sergipe (UFS), with the purpose of strengthening digital communication and marketing strategies, increasing institutional visibility, and fostering greater engagement with audiences through the use of Digital Information and Communication Technologies (DICT). This is an applied case study with a qualitative and descriptive approach that seeks to present digital tools and strategies and to consolidate the museum’s communication identity. The methodological procedures involved a systematic literature review, aimed at verifying the existing knowledge over the past ten years (2014–2025) in national and international databases. Interviews with the two managers enabled the identification of strategic aspects of the museum’s digital communication, while thematic analysis was employed to identify recurring patterns emerging from interviews the various texts. Additionally, the SWOT matrix was applied to diagnose the strengths, weaknesses, opportunities, and threats related to the museum’s digital communication. Based on this diagnosis, the technical product of this research—the Digital Marketing Plan for the Museum of Archaeology of Xingó—was developed, containing strategic guidelines and practical actions focused on the use of social media, content marketing, and optimization of informational communication. The results show that digital marketing, when integrated into information management, constitutes an essential instrument for strengthening museum institutions, contributing to the dissemination of knowledge, the appreciation of cultural heritage, and engagement with society.

2025-11-11T00:00:00Z