https://ri.ufs.br/jspui/handle/riufs/732 2026-05-03T17:37:30Z 2026-05-03T17:37:30Z Marques, Francisco Paulo Jamil Almeida Aquino, Jakson Alves de Miola, Edna https://ri.ufs.br/jspui/handle/riufs/24439 2026-01-28T20:38:33Z 2014-08-01T00:00:00Z

Título: Parlamentares, representação política e redes sociais digitais: perfis de uso do Twitter na Câmara dos Deputados Autor(es): Marques, Francisco Paulo Jamil Almeida; Aquino, Jakson Alves de; Miola, Edna Abstract: The article reflects on how members of the Brazilian House of Representatives use Twitter as part of their political communications strategy. We examine all the 463 official accounts registered on Twitter in order to understand the factors that lead legislators to invest in microblogging. Such accounts were weekly monitored (between February and July 2012) by using the statistical software “R”. The results points out correlations between the use of Twitter and attributes like age and occupation of leadership positions.

2014-08-01T00:00:00Z Araujo, Malu Costa de Felizola, Matheus Pereira Mattos https://ri.ufs.br/jspui/handle/riufs/24360 2026-01-22T21:28:25Z 2024-10-01T00:00:00Z

Título: As estratégias de marketing e comunicação no contexto da cultura da convergência midiática: os empreendedores aracajuanos Autor(es): Araujo, Malu Costa de; Felizola, Matheus Pereira Mattos Abstract: The research "Marketing and Communication Strategies in the Context of Media Convergence Culture - Entrepreneurs from Aracaju," conducted between 2019 and 2021, aimed to investigate the profiles of entrepreneurs in the city of Aracaju and the communication and marketing actions they adopt within their strategies. A qualitative research methodology was employed, based on the study conducted by Endeavor Brazil in 2013, using semi-structured interviews, which were analyzed through Content Analysis, as proposed by Bardin (2016). The project was carried out by the Research Laboratory in Entrepreneurship and Innovation at the Federal University of Sergipe (LEI-UFS) and linked to the CNPq PQ2 Fellowship project (No. 312260/2020-2). The findings revealed that entrepreneurs in Aracaju utilize digital marketing strategies with either in-house or outsourced teams, face difficulties in scaling through paid traffic, and invest minimally in content production aimed at attracting potential clients. It was also observed that entrepreneurs invest little in automated relationship management.

2024-10-01T00:00:00Z Gomes, Ana Ângela Farias Ramos, Victor Adriano https://ri.ufs.br/jspui/handle/riufs/22672 2025-07-10T18:23:16Z 2023-01-01T00:00:00Z

Título: Tem negras nessa novela? A representação da mulher negra em “Lado a lado” Autor(es): Gomes, Ana Ângela Farias; Ramos, Victor Adriano

2023-01-01T00:00:00Z Barros, Erna Galvão, Letícia https://ri.ufs.br/jspui/handle/riufs/22671 2025-07-10T17:59:57Z 2023-01-01T00:00:00Z

Título: A resistência feminina através das agências estetizadas: reflexões sobre o movimento punk e o graffiti em Aracaju Autor(es): Barros, Erna; Galvão, Letícia

2023-01-01T00:00:00Z