https://ri.ufs.br/jspui/handle/riufs/2448 2026-05-08T06:05:19Z https://ri.ufs.br/jspui/handle/riufs/17252 Título: Modelo de estratégias de gestão para utilização em indicação geográfica de rendas e bordados Autor(es): Bianchini, Ilka Maria Escaliante Abstract: With the globalized economy, various organizations are seeking to innovate to survive. One tool that provides differentials for products of small or large organizations is the Geographical Indications - IG, which in Brazil were instituted by Law No. 9,279, of May 14, 1996, known as the Industrial Property Law, which regulates rights and obligations. relating to industrial property and established two types of GI, the Geographical Indication of Origin - IP and the Denomination of Origin - DO. Within Industrial Property, Geographical Indications value and protect traditional products linked to a locality, while making positive contributions to the local economy. Registration of an IG is the responsibility of the National Institute of Industrial Property - INPI, governed by resolution no. 75 of the Institute, which establishes the conditions for such registration. The lace and embroidery handicraft production associations in Brazil, which have obtained the seal of geographical indication, aggregate artisans who derive a living from their families almost exclusively by selling the products of the associations. Several actions and management tools can be associated with GI and used by organizations, aiming at better performance in the market. Management Model is a set of actions that aim to achieve goals. Strategic management alignment can be understood as the organization of the company's internal structures as its procedural systems, to facilitate the achievement of the organization's objectives. This study aimed to characterize the profile of the Irish Lace, Renaissance and Embroidery Filé associates and associations, sought to relate their level of strategic alignment with their markets, aiming to develop a theoretical management model and strategies that promote adequacy and integration. between market and administrative structure of associations. The work started with bibliographic research, which preceded the field research. In the bibliographic research were used articles, theses and dissertations available in the online bases of the periods of the Coordination of Improvement of Higher Education Personnel - CAPES. The field research was carried out in Brazil, from May to June 2019, and in Portugal, from November 2018 to April 2019. Data were collected through a semi-structured questionnaire. The research had an intentional non-probabilistic sampling and used the methodology called snowball. It was found that not all associations can work within the premises and requirements of the Geographical Indication seal - IG. INBORDAL's strategic alignment is currently effective in maintaining the economic aspects of the community. ASDEREN is at an intermediate stage in the search for the best strategic alignment and has been promoting important actions to reach an economic balance for the association. CONARRENDA still faces more severe structural and cultural problems in its quest for efficiency in strategic alignment. 2019-09-24T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/3441 Título: PI de cultivares na Embrapa Tabuleiros Costeiros : estudo das relações de parceria / Sayonara Marinho Soares Borges Autor(es): Borges, Sayonara Marinho Soares Abstract: Considering the legal and technical sceneries, which are favorable to the development of new cultivars: the founding of the National System for Cultivar Protection in the Department of Agriculture, Livestock and Food Supply (SNPC/MAPA), the Cultivar Protection Act (LPC), the Biosafety Act (LB), the Industrial Property Act (LPI), the Innovation Act (LI), the Seeds and Seedlings Act (LSM) and also the vegetable Genetic Improvement Program (PMGV), as well as the farming sector and market demand for technological solutions, this work aims at studying the partnership affairs between Brazilian Agricultural Research Corporation - Embrapa Coastal Tablelands and other Embrapa Units for the development of cultivars. As part of the methodology, the case study was divided into a quantitative and qualitative research, focusing mainly on looking into the number of registered cultivars as of the year in which the SNPC was founded until the latest cultivar jointly developed by Embrapa Coastal Tablelands and other Embrapa Units, presenting the scenario of cultivars placed on the market after the SNPC was founded and having a deeper look into the intellectual property (IP) status of those new materials. In order to complement the quantitative data, searches were carried out on the Embrapa Headquarters and Embrapa Products and Market´s websites, with the assistance of Embrapa´s Technological Business Secretariat. Moreover, interviews were conducted with Embrapa´s improvers and experienced cultivar IP technicians at Embrapa Products and Market in Petrolina/PE and Sete Lagoas/MG. The partnership affairs were matched up by means of bibliographic revision, based the concept of innovation management employed by leading organizations, called Open Innovation. The study has shown that Embrapa Coastal Tablelands had jointly developed 23 cultivars with other Embrapa Units. The hybrids were disregarded as part of the results, being counted in only to encompass the totals of cultivar development, as well as to update the Unit´s product catalogue. It has been concluded that the partnership among Units has made it possible to empower the initiatives for technology transfer by the partner Units in the region of the Coastal Tablelands, as well as to enhance vegetable genetic improvement programs and to introduce in the production systems materials which are more adaptable to the Brazilian Northeast soil and climate conditions. 2014-07-24T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/3440 Título: Um estudo sobre mapeamento de produtos do agronegócio com potencial para a proteção por Indicação Geográfica : o caso da laranja produzida no território sul sergipano Autor(es): Santos, Adeilson Freire dos Abstract: Geographical Indication (GI) has been considered a market strategic tool for commercial organizations worldwide, bringing differentiation of products and services in relation to competition, in a context of greater demand from consumers who are willing to acquire them for uniqueness, tradition and guarantee local production. The Brazilian Industrial Property Law establishes that the GI is classified into two modalities: Indication of Origin (IO) and Designation of Origin (DO). Several studies have been performed on GI in Brazil and around the world describing concepts, applications and case studies of GI, emphasizing the development and appreciation of regions after getting her record of producing areas by IO or DO. But when it comes to mapping potential future products for GI in sectors of great importance for the Brazilian economy, such as agribusiness, it is observed that there is a gap in this type of study in the state of Sergipe, even with the work of the Ministry of Agriculture, Livestock and Supply at the national level. Whereas orange produced in the South Territory of Sergipe is an important product in the state´s economy and it is representative on the national scene, this study aims to identify the potential that the orange produced in this region has to be protected by GI. This research is characterized as a qualitative exploratory case study. To achieve the goals and respond the research questions, data were collected through bibliographic research, documents and interviews with five (5) citrus industry experts of South Sergipe. These data were analyzed and classified into categories for content analysis. The study concludes and presents elements that suggest that South Orange Sergipe is a product with potential for GI because it has history and culture linked to the territory, it is known and marketed in the state and beyond, which can configure an IO, and it also has different taste qualities, because it is grown in a region with unique climate, soil and temperature, according to experts, which could set up a DO. This region of unique features extends to some of Bahia Northeastern cities. The study also shows a map with the planting areas with potential for demarcation of the GI. The implementation of a GI in South Sergipe can be a way for the resumption of growth and development of citrus production in the region by organizing producers to achieve registration at the INPI and improving business management. However, this can only occur if producers are united and committed to the GI and relying on the commitment of Federal, State and Municipal government and institutions connected with them such as MAPA, Embrapa, Emdagro, Sebrae and support of the University. 2015-09-24T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/3442 Título: Indicação geográfica como recurso estratégico : reputação e julgamento de marca do Porto Digital - Recife, PE Autor(es): Fonsêca, Aurelio Ricardo Ribeiro Abstract: Geographical Indications are signs used for goods that have a specific geographical origin and hold quality, reputation or characteristics that are essentially attributable to that origin. Geographical Indications and Trademarks are distinctive signs that allow producers to protect their established reputation against imitation or fraud. The use of Geographical Indication by regions that provide services has different goals of Geographical Indications by producing regions of tangible goods. Geographical Indication does not ensure legal exclusivity to the services offered by a technology park, or, more generally, by a Local Productive Arrangement. Thus, there is no clarity whether the derivatives strategic attributes of Geographical Indication - especially reputation - can generate competitive advantage. This study aims to check that the Geographical Indication gives competitive advantage and positive reputation to the local productive arrangement Porto Digital. Descriptive crosssectional study was conducted with 10 customers and 25 managers of companies belonging to the technological park Port Digital. A questionnaire was applied based on the customer-based brand equity model addressing the characterization of the companies and the values assigned by managers and customers to adherence, quality, superiority, consideration and credibility of Porto Digital Brand. Data and scores obtained were subjected to correlation analysis. Values above the mean score for Brand Judgment were obtained both by customers and by managers, and values above the mean score for Brand Adherence where obtained by managers. There was no significant correlation between billing, number of employees or age of companies and their assigned scores for Judgment and Adherence. Judgment and Adherence are correlated. Porto Digital brand gives positive brand judgment to the services offered by the technological park. 2015-07-20T00:00:00Z