https://ri.ufs.br/jspui/handle/riufs/2486 2026-04-04T08:23:16Z https://ri.ufs.br/jspui/handle/riufs/24618 Título: Narrativas digitais da maternidade no Instagram: tensões, ambivalências e performatividade do corpo materno Autor(es): Santos, Isadora Sukita Rezende Abstract: This dissertation analyzes digital narratives of motherhood produced by Brazilian influencers on Instagram, focusing on representations of the pregnant and postpartum body within a context shaped by performativity, consumer logic, and the influence economy. The research is based on the observation that, although social media has expanded the visibility of maternal experiences, such exposure is permeated by tensions between authenticity and curation, care and commodification, and between visibility and the silencing of physical and emotional discomforts.The study examines the most highly engaged posts published between 2023 and 2025 on the profiles of five Brazilian influencers, selected according to criteria of thematic relevance, reach, engagement, and narrative diversity. The qualitative analysis is grounded in content analysis and engages with theoretical contributions from gender studies, communication, body studies, health, and performativity, particularly regarding self-presentation and expressive coherence on digital platforms. The findings show that the maternal narratives analyzed operate through a performance of well-being that tends to aestheticize motherhood, naturalize bodily interventions, and minimize or silence pain, discomfort, and vulnerabilities associated with pregnancy and the postpartum period. While the discourse of “real motherhood” is present, it is often captured by engagement and monetization strategies, limiting its critical potential and reinforcing normative bodily and behavioral standards. Furthermore, the promotion of health- and self-care-related products and services frequently appears disconnected from scientific evidence, increasing the risk of misinformation in maternal health. It is concluded that digital narratives of motherhood on Instagram constitute an ambiguous space, combining possibilities for identification and care with mechanisms of symbolic control, bodily discipline, and the commodification of maternal experience. This research contributes to the field of Communication by deepening the understanding of the relationships between motherhood, the body, health, and the influence economy, offering critical insights for debates on ethics, visibility, and meaning-making in digital platforms. 2026-02-04T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/24586 Título: A mulher autora no cordel sergipano: uma análise a partir das trajetórias de Izabel Nascimento e Daniela Bento Autor(es): Bonifácio, Rose Elaine dos Santos Abstract: This work analyzes the trajectory of two female cordelists from Sergipe, Izabel Nascimento and This study analyzes the trajectories of two cordelistas from Sergipe, Izabel Nascimento and Daniela Bento, highlighting, from their own perspectives, the expressions of sociopolitical resistance and the gender inequalities that shape their experiences within the multifaceted field of cordel literature. The research aims to understand the dimensions that emerge from the lived experiences of these Black women as they occupy spaces historically dominated by men, examining how their narratives challenge hegemonic structures and reflect processes of confrontation and transformation. Methodologically, the study is grounded in life history and trajectory approaches proposed by Howard S. Becker (1994) and Maria Luiza Nogueira (2017), which emphasize processes of subjectivation and resignification through individual experiences that foster collective agency. The theoretical framework draws on Patricia Hill Collins' (2019) Standpoint Theory, in dialogue with Black and interseccional feminist thought from authors such as Lélia Gonzalez (1984), Conceição Evaristo (2007), Ochy Curiel (2020), Maria Lugones (2019), Gloria Anzaldúa (1987), Audre Lorde (1980), bell hooks (2019), and Chimamanda Ngozi Adichie (2019). To explore the intersections of gender and communication in cordel, we also engage with the works of Francisca Pereira dos Santos (2020), Ria Lemaire (2017, 2018, 2020), Néstor García Canclini (2019), Maria Gislene Fonseca (2019), and Luiz Antônio Marcuschi (2010), whose contributions emphasize the social, political, and communicational roles of women in cultural production. As an empirical strategy, in-depth interviews were conducted using a semi-structured guide inspired by Kathy Charmaz (2009), designed to be "broad enough to cover a wide range of experiences, and narrow enough to elicit and elaborate on the participant’s specific experience." The findings reveal the transformative power of female authorship in the Sergipe cordel scene, addressing intersections of race, gender, and sexuality. Moreover, they illustrate how these women actively redefine the practice of cordel, particularly through their engagement with social media and their use of cordel as a pedagogical, political, and identity-based tool. Their narratives transcend stigmas of cordel as a “sub-literature” and resist limitations historically imposed on women’s writing. Ultimately, their perspectives illuminate the intersections between media, cordel, and power, offering a critical lens on the collective agency of women in protagonistic roles who come together to challenge patriarchal and racist structures. 2025-07-18T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/23809 Título: Transparência ativa nos sites de universidades federais do nordeste do Brasil Autor(es): Araujo, Andreza Azevedo de Abstract: Active transparency is based on the spontaneous disclosure of information by public administration, with the efficient dissemination of data on official websites, transparency portals, or other communication channels whose access is guaranteed in a simplified and direct manner to the individual. In Brazil, part of the regulation of this right was achieved through specific legislation, such as the Fiscal Responsibility Law (Complementary Law No. 101/2000), the Access to Information Law (Law No. 12.527/2011), and the Transparency Law (Complementary Law No. 131/2009), which, by encompassing mechanisms for access to public information, contribute to the exercise of democracy. This dissertation investigates the performance of the websites of federal universities in the nine states of the Brazilian Northeast in terms of active transparency. To this end, the chosen path was an exploratory qualitative research, which verified elements such as digital effectiveness, visibility of the Transparency Portal, availability of administrative information, logical interface, graphical interface, existence of an alternative for mobile platforms, compliance with accessibility standards for people with disabilities, alternatives for other languages, flexibility and efficiency of the portal, as well as instruments for monitoring updates and specific indicators of educational management. None of the nine universities verified managed to obtain the maximum score attributed, considering the methodology used, which demonstrates the need to expand the commitment to transparency in quality public education. 2025-10-28T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/23114 Título: Narrativas em alta velocidade: transmídia nas transmissões da Fórmula 1 em 2021 Autor(es): Andrade, Eduardo Costa Abstract: The present work aims to analyze transmedia narratives and how they are used by Formula 1, enhancing consumer experiences by the public. As an empirical object, the broadcasts and content published on Facebook, Instagram, YouTube, the official website and streaming of the category (F1 TV), of four of the 23 races of the 2021 season, are studied. Thus, the work intends to understand how the construction of narratives ends up being constituted by these contents, with the attempt to build a transmedia work, and in this way generating more immersion and creating a new experience for the consumer. For the methodology, the Case Study were be used based on the studies of Yin (2001), and the Content Analysis based on the concepts of Bardin (1977). Analyzes were made of all the issues mentioned, understanding how transmedia is addressed in this product. It was observed at the end that the category complies with most of the transmedia principles related to journalism, and expands its narrative on different fronts, promoting a more complete experience for the public. 2023-03-20T00:00:00Z