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Artefatos concretos da cultura organizacional como instrumentos de (des)construção do racismo institucional: um estudo de caso no Tribunal Regional Eleitoral de Sergipe na gestão do biênio 2024-2026

Fri, 28 Aug 2026 00:00:00 GMT

Title: Artefatos concretos da cultura organizacional como instrumentos de (des)construção do racismo institucional: um estudo de caso no Tribunal Regional Eleitoral de Sergipe na gestão do biênio 2024-2026 Authors: Silva, Elielson Souza Abstract: Objective: to verify whether, within the Regional Electoral Court of Sergipe (TRE-SE), there are concrete artifacts (verbal, behavioral and physical) of the organizational culture that may express, reinforce and/or foster racial equity and the confrontation of institutional racism and, if so, how they present themselves, in light of documentary evidence and of the perceptions of senior management officials and of self-declared Black civil servants. Theoretical framework: the study is situated in the Public Policy research line of PROFIAP, to which it contributes by examining the conversion of the national racial equity policy of the Judiciary into institutional practice within the Regional Electoral Court of Sergipe, through the concrete artifacts of the organizational culture. Methodology: qualitative and exploratory research, conducted as an embedded single-case study with two units of analysis. Fourteen semi-structured interviews were carried out and submitted to categorical content analysis following the steps proposed by Sampaio and Lycarião (2021), triangulated with documentary and normative research and with participant observation records. Results: of the 373 thematic units delimited, 372 were coded into the seven artifact categories, and none of them revealed a racially affirmative artifact endowed with institutional stability. A specular reading was identified between the two poles and, within the management pole, a gradient of racial literacy. Triangulation showed that the asymmetry is concentrated in the regime of discretionary appointment to commissioned positions and functions, the only space of functional mobility that no internal rule subjects to a racial equity criterion, even though Article 3 of CNJ Resolution No. 203/2015 expressly allows it. Originality and relevance: the originality lies in mobilizing the model of concrete artifacts as a lens for the racial reading of a public organization, which makes it possible to locate institutional racism in observable manifestations rather than in intentions. The relevance stems from the agenda established by the National Pact of the Judiciary for Racial Equity and from the fact that the study identifies, with precision, the point at which available regulation ceases to be converted into practice. Practical contributions (impact): the impacts are potential, since the product constitutes a proposal not yet implemented, and lie in the organizational, management and public policy areas. As a technical-technological product, a draft resolution is proposed establishing racial equity guidelines at TRE-SE, systematized from the 112 propositional constructions formulated by the participants themselves and ranked so that structural measures lead those of a symbolic and formative nature.

Lean Healthcare: proposta de melhoria contínua para os processos logísticos da gestão de medicamentos em um hospital universitário

Fri, 28 Aug 2026 00:00:00 GMT

Title: Lean Healthcare: proposta de melhoria contínua para os processos logísticos da gestão de medicamentos em um hospital universitário Authors: Silveira, Maria Grazielle Santana Abstract: Objective: This study aims to propose an intervention model for the continuous improvement of logistics processes regarding medication management in a university hospital, grounded in Lean principles and operationalized through Lean tools. The research addresses the growing interest in the literature regarding the adaptation of the Lean philosophy—originally developed for industrial production—to the hospital context, aiming to reduce waste, costs, and inefficiencies while focusing on creating value for the patient. Theoretical Framework: Situated within the Public Administration and Organizations research line, the study is grounded in three pillars: hospital medication logistics and supply chain management; public procurement; and Lean Thinking applied to healthcare (Lean Healthcare). Methodology: This is an applied, qualitative, and exploratory study conducted under an interpretivist paradigm and an inductive approach. It employs a case study method, with data collection carried out through document analysis. Main Results: Six bottlenecks or forms of waste were identified: complex logistics flow, process variability, high inventory levels, operational errors, underutilization of indicators, and limited organizational learning. Based on these findings, an intervention model supported by Lean tools was structured and subsequently materialized into a Continuous Improvement Guide for hospital medication management. Originality and Relevance: The originality lies in proposing an intervention model structured for the context of public university hospitals, integrating Lean principles and tools into a systematized approach for the continuous improvement of medication logistics. Its relevance is demonstrated by the pursuit of sustainable solutions for chronic challenges in hospital management. Practical Contributions: The proposed model is expected to assist managers in identifying waste, standardizing processes, rationalizing inventory, enhancing logistics management, strengthening evidence-based decision-making, and increasing efficiency in public hospital administration.

Acesso à saúde por pessoas em situação de rua: modelos comunicacionais em cenários de crise

Tue, 30 Jun 2026 00:00:00 GMT

Title: Acesso à saúde por pessoas em situação de rua: modelos comunicacionais em cenários de crise Authors: Gois, Luciana Santos de Abstract: The homeless population faces historical and persistent barriers in accessing health services, which are intensified in crisis scenarios. This dissertation investigates how different risk communication models influenced this population's access to health services during the COVID-19 pandemic, based on a comparative analysis between the cities of Aracaju, capital of the State of Sergipe (Brazil), and Lisbon, capital of Portugal. The research adopts a qualitative approach, structured as a multiple case study and of a holistic nature, focusing on government strategies to confront the health emergency, especially on innovative communication practices in each context. The analysis reveals structural limitations, institutional innovations and the impacts of communication actions on the effectiveness of health responses aimed at the homeless population, contributing to the formulation of more inclusive, equitable and sensitive public policies to the specificities of groups in extreme social vulnerability.

Vestindo competitividade com técnicas de marketing : analisando como as técnicas de marketing se relacionam com a competitividade das PMEs do Polo de Moda Itabaianinha/SE

Mon, 28 Sep 2026 00:00:00 GMT

Title: Vestindo competitividade com técnicas de marketing : analisando como as técnicas de marketing se relacionam com a competitividade das PMEs do Polo de Moda Itabaianinha/SE Authors: Souza, Phellipe Ramon Menezes Abstract: Small and Medium-Sized Enterprises play a significant role in economic and social development, particularly through employment generation, income creation, and the stimulation of local economies. Despite their importance, they face resource constraints and increasing competitive challenges, making marketing techniques a strategic element for their survival, especially when examined within Local Productive Arrangements, where geographical proximity and cooperative relationships can enhance outcomes. The main objective of this dissertation was to analyze how the marketing techniques adopted by Small and Medium-Sized Enterprises in the Polo Moda Itabaianinha, Sergipe, relate their competitiveness. To this end, a sequential research design consisting of two interconnected studies was adopted. The first stage, of a theoretical nature, was conducted through an Integrative Systematic Literature Review, which analyzed 65 articles and organized the evidence into four analytical categories: marketing innovation, digital transformation, customer orientation, and sustainable marketing, interpreted as organizational capabilities that strengthen competitiveness. In the second stage, of a theoretical-empirical nature, a survey was conducted with managers and owners of Small and Medium-Sized Enterprises in the Polo Moda Itabaianinha, Sergipe, using a sample of 51 firms selected from the 89 active members of the sector's representative association. The data were analyzed using Partial Least Squares Structural Equation Modeling to test the association between marketing techniques related to marketing innovation, relationship marketing, network cooperation, and social media marketing, and organizational competitiveness. The results showed that the network cooperation construct exhibited a statistically positive association with competitiveness (β = 0.53; p < 0.001), whereas marketing innovation, relationship marketing, and social media marketing did not present sufficient evidence. The model explained 63% of the variance in competitiveness (R² = 0.63). The findings reinforce competitiveness as a multidimensional phenomenon and highlight the central role of interorganizational cooperation for Small and Medium-Sized Enterprises operating within Local Productive Arrangements, providing theoretical contributions to the field of marketing as well as managerial and public policy implications aimed at strengthening the competitiveness of these organizations.