https://ri.ufs.br/jspui/handle/riufs/2434 Mon, 07 Sep 2026 00:58:28 GMT 2026-09-07T00:58:28Z http://ri.ufs.br:80/retrieve/f51746a0-2207-4992-ba57-5a42a265d8c5/PROPADM.png https://ri.ufs.br/jspui/handle/riufs/2434 https://ri.ufs.br/jspui/handle/riufs/25932 Título: Empreendedorismo cultural e a comunidade quilombola: um estudo no território Mussuca em Sergipe Autor(es): Silva, Kácia Vieira Martins Abstract: Research on Cultural Entrepreneurship (CE) has been valued for its approach, which differs from traditional entrepreneurship, particularly regarding cultural appreciation and preservation; the production of symbolic value; social and community impact; and sustainability. In the field of cultural entrepreneurship, culture acts as an economic and social engine, enabling the creation of opportunities to stimulate the growth of territories and their inhabitants. The territory, then, is understood not only as a physical space, but as a dynamic environment of social, historical, and symbolic relations, marked by the articulation of growth strategies that structure bonds of belonging and solidarity. Quilombola traditions are part of this environment due to their cultural resistance within the territories, through the diverse cultural manifestations represented by language, religion, the use of medicinal herbs, dances, cuisine, crafts, among others. Thus, this dissertation aims to analyze how entrepreneurial activities within the territory of the Mussuca Quilombola Community align with cultural entrepreneurship. The research highlights the relevance of CE for cultural appreciation, sustainable development, and the autonomy of quilombola communities. This dissertation addresses the concepts of cultural entrepreneurship, territory, and the relationship between these two themes for local development, discussed within the context of the Quilombola community. The methodological approach is structured as qualitative research using a case study methodology. Data collection techniques will include semi-structured interviews and non-participant direct observation, and the data will be analyzed through narrative analysis. The main results indicate that the Mussuca quilombola community possesses a diverse cultural landscape, where cultural practices carried out within the quilombola territory are transmitted from generation to generation, thus driving cultural entrepreneurship. However, there is a lack of public policies and governmental support directed towards meeting the community's demands regarding education, income generation, employment, and enhancing community-based tourism. This dissertation hopes to contribute to the advancement of studies in Cultural Entrepreneurship in relation to the territory within the quilombo context, and to guide the creation of public policies that promote Mussuca, addressing the perspectives of cultural and sustainable practices. Furthermore, it proposes new challenges by conceiving a construction of social experience related to the studies of Administration, and cultural entrepreneurship in particular. Tue, 07 Jul 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25932 2026-07-07T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25450 Título: Entre ebós e abraços: expressões da vida social organizada em um terreiro de Umbanda Autor(es): Alves, Ártemis de Araujo Abstract: This dissertation analyzes how organized social life manifests in an Umbanda terreiro, based on an ethnographic study conducted at Caminho da Flecha, located in Aracaju, Brazil. Grounded in the concept of organized social life, the study challenges traditional views of organization restricted to formal institutions, highlighting everyday, ritual, affective, and mnemonic practices as legitimate forms of collective organization. The research adopts ethnography as its methodological approach, combining participant observation, field notes, and semi-structured interviews with community members, while acknowledging the researcher’s positionality as a participant. The findings show that rituals structure roles, temporalities, and hierarchies; that ordinary forms of management sustain care, belonging, and social bonds; and that memory—ancestral, embodied, and performative—acts as a central organizing force, transmitted through dreams, storytelling, and oral traditions. By situating the terreiro as an analytical locus, the study contributes to organizational studies by expanding the notion of organization, challenging hegemonic epistemologies, and legitimizing Afro-centered knowledges historically marginalized, affirming the terreiro as a social, political, and epistemological space of resistance and life-making. Fri, 27 Feb 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25450 2026-02-27T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25358 Título: Educação em Administração e a formação didático-pedagógica dos mestrandos: experiências de um programa de pós-graduação Autor(es): Santos, Maria Vitória da Silva dos Abstract: The university, as an educational institution, assumes the role of training teachers through the creation of permanent policies aimed at pedagogical practice. Thus, didactic-pedagogical training in Business Education is relevant for administrators who decide to work as teachers in higher education. The Coordination for the Improvement of Higher Education Personnel (CAPES) suggests basic pedagogical and didactic training during the master's degree for students who wish to pursue a teaching career. There is a growing challenge in Graduate Programs in Administration (PPGAs) to provide students with the opportunity to learn with new teaching methods. Thus, this study aims to understand how the Graduate Program in Administration (PROPADM/UFS) develops the didactic-pedagogical training of master's students. Methodologically, a qualitative approach and phenomenography strategy were adopted, using interviews, focus groups, and documentary research, through phenomenographic analysis, with the aim of presenting the experiences of active students and graduates of PROPADM/UFS. Based on a systematic review of the literature on Business Education and teacher training in graduate programs, it was possible to identify four contributions to the advancement of research: (a) the nature and knowledge of teachers and teaching skills as theoretical-conceptual approaches, (b) the identification of themes related to teacher training and teaching practice (teaching internship, subjects focused on teaching, active methodologies, and the teaching-learning process), and (c) a proposal for a research framework on teacher training. The main results reveal that the quality of the didactic-pedagogical training offered by the program is perceived as being in a stage of development, with interviewees understanding that the depth of learning, in terms of teacher training, depends on the dedication of the subject teachers and the advisor. The teaching internship was unanimously reported by the interviewees as the greatest experience of didactic-pedagogical training, evaluated as an opportunity that provides contact with the classroom, especially with students and the educational environment. However, the study points out limitations such as the absence of a mandatory discipline that prepares the master's student before taking over the classroom. For the interviewees, there is a clear tension between the roles of researcher and teacher, driven by CAPES' quantitative evaluation metrics that prioritize scientific production over pedagogical preparation. As its main contribution, the study offers valuable insights into the training trajectory at PROPADM/UFS, allowing the identification of areas that require improvement and the recognition of effective educational practices. In addition, the results contribute to the debate on the necessary integration between teaching and research in graduate studies, serving as a basis for agencies such as CAPES and other Higher Education Institutions (HEIs) to formulate guidelines that promote robust teacher training aligned with the Brazilian reality. Sun, 26 Apr 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25358 2026-04-26T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25316 Título: Análise do valor relacional na cocriação de valor de rede Atlantica Hotels região nordeste durante a crise da Covid-19 Autor(es): Oliveira, Jeovana Abstract: This research analyzed how the formation elements of relational value: sharing, trust and, cooperation contributed in value co-creation of the Atlantica Hotels chain during the COVID19 pandemic. For this purpose, was reached specific objectives were as follows: (i) analyze how relational aspects contribute in value conception the Atlantica Hotels chain during the COVID-19 pandemic; (ii) identify the value co-creation on the Atlantica Hotels during the COVID-19 pandemic from the DART model; (iii) analyze how formation elements of relational value (sharing, trust and, cooperation) impact on transaction coasts reduction of Atlantica Hotels chain during the COVID-19 crisis. This research has a qualitative exploratory approach and case study design. It was used participative observation to collect the results, a survey of company documents, and applied a structured questionnaire containing 20 questions, of which 20 of those were objectives and 2 essay questions. The questionnaire was sent to 234 administrators: directors, managers, and coordinators with a total of 85 respondents. The data were analyzed according to the content analysis proposed by Bardin (2016), establishing an ongoing dialogue with the pertinent literature. For the answer’s validation, it was considered the percentage of choice from the objective questions cross-referencing the data from questions and participative observation (STAKE, 2005). The essay questions were tabulated and associated with main ideas, based on the elements studied (dialogue, access, risk, transparency, sharing, trust, and cooperation). It has been concluded that there is in the chain sharing actions the presence of the constructs cooperation and trust, as well as the elements of the DART model: dialogue, access, risk, and transparency, which resulted in a reduction of the hotel’s transaction costs. The record shows that sharing of ideas and resources was followed by collaborative attitudes between the units, in an environment of trust. This action helps to strengthen relations and contribute to the co-creative process, in which mutual benefits are perceived. Through the results, it was possible to analyze how relational aspects contribute the co-creation of value in the Atlantica Hotels chain. Through these aspects, there was an increase in the amount of information, joint ideas, team actions, and work support in face of a critical scenario. Fri, 29 Oct 2021 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25316 2021-10-29T00:00:00Z