https://ri.ufs.br/jspui/handle/riufs/2513 Tue, 07 Apr 2026 21:45:47 GMT 2026-04-07T21:45:47Z https://ri.ufs.br/jspui/handle/riufs/24856 Título: Proposta de intervenção : uma estruturação no modelo de capacitação e treinamento da empresa Delta Transportes Autor(es): Vieira, Vívya Cristina Santos Abstract: This study aimed to propose an intervention in the organizational structure of Delta Transportes through the creation of a People Management department based on the competency-based management model. The company had shown consistent growth since its founding in 2014 but operated with a limited Human Resources structure, restricted to operational activities such as payroll processing, which compromised its organizational development. The research adopted a qualitative approach and used action research as its strategy, enabling a participatory and transformative intervention in the organizational reality. Data collection was conducted in four phases: exploratory, in-depth, action, and evaluation. Semi-structured interviews were carried out with two managers, and questionnaires were applied to all seven drivers who are part of the company’s unit in Aracaju/SE. The data were analyzed using qualitative data analysis to diagnose competency gaps and develop a training plan aligned with the company’s strategies. As a result, a proposal for a competency-based people management model was structured, including job descriptions and the development of specific training programs. The intervention proposal was designed using the 5W2H method and can be implemented by the organization's managers. It is suggested that the evaluation of the intervention’s effectiveness be conducted by the company’s managers based on the Kirkpatrick Model. It is concluded that the implementation of strategic people management can significantly contribute to aligning organizational objectives with employee development, making the organization more effective, attractive, and competitive. Wed, 26 Nov 2025 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/24856 2025-11-26T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/24855 Título: Afroempreendedorismo : uma revisão sistemática da literatura Autor(es): Costa, Vitória Inez de Santana Abstract: This study aims to analyze, through a bibliometric and systematic approach, the scientific production on Afro-entrepreneurship available in the Web of Science database, in order to identify the main thematic axes and research opportunities. To achieve this purpose, the research adopted a mixed-methods design, carried out in two phases: a quantitative phase, based on bibliometric analysis using the VOSviewer software, and a qualitative phase, conducted through a systematic literature review and content analysis. A total of 1,832 articles were identified, from which a portfolio of 20 most relevant studies was selected according to the ProKnow-C method. The results show that scientific production on Afro-entrepreneurship remains limited and concentrated in a few countries, mainly the United States, South Africa, and Canada. The most frequent themes include the entrepreneurial experiences of Black individuals, structural barriers, and strategies to overcome racism-related challenges. The study also revealed limited collaboration among researchers and highlighted the need for further investigations in the Brazilian context. It is concluded that Afro-entrepreneurship is an expanding field but still lacks more integrated studies, particularly in Brazil, thus opening opportunities for research agendas focused on social inclusion, innovation, and public policies. Mon, 13 Oct 2025 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/24855 2025-10-13T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/24854 Título: e-DOC : o impacto do gerenciamento eletrônico de documentos em uma comissão de sindicância e inquérito administrativo disciplinar Autor(es): Costa, Thiago Santos da Abstract: The main objective of this research is to analyze how the use of the e-DOC document management system, within the context of Electronic Document Management, impacts the work of the Permanent Commission for Disciplinary Inquiry and Administrative Investigation (COPSIAD), a department affiliated with the Sergipe State Secretariat of Administration. The study is based on the researcher's practical experience during an internship with the commission, which allowed him to closely observe the effects of digitalization on the department's routine. Daily contact with the work environment and interactions with staff members sparked interest in the impact of digitalization on the commission's work. Considering that most research on Electronic Document Management still focuses on large public agencies, this analysis seeks to delve deeper into the topic in a specific and underexplored context. Thus, it aims to contribute to the literature on the modernization of public administration and provide support for the adoption of policies that promote greater efficiency and transparency in disciplinary administrative processes. This work is characterized as a qualitative approach, using semi-structured interviews as the data collection technique. Three public servants who experienced the digitalization process in the analyzed sector were interviewed. Based on the collected data, a generic qualitative study was conducted, in which the servants' accounts were examined in light of the literature used as reference in this work, aiming to understand their experiences and perceptions related to the use of the e-DOC system in the routine of COPSIAD. Mon, 28 Jul 2025 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/24854 2025-07-28T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/24853 Título: O impacto das estratégias de marketing na aceitação de novas cervejas em cervejarias artesanais de Aracaju/SE Autor(es): Oliveira, Thiago Moraes Goettenauer de Abstract: This paper addresses the impact of marketing strategies on the acceptance of new craft beers, focusing on breweries located in the city of Aracaju, SE. The main objective was to understand how marketing actions influence the purchasing decisions of local consumers by analyzing the sensory, emotional, and strategic factors that contribute to the introduction of new labels in the market. The research was descriptive in nature and used a quantitative approach. As data collection instruments, two questionnaires with seven questions each were applied: one aimed at 150 craft beer consumers and another directed at 30 professionals in the field, such as brewmasters and marketing managers. Through descriptive analysis, the data reveal that factors such as taste, peer influence, packaging design, and social media presence are decisive in the choice of new beers. Additionally, the most memorable marketing actions involve sensory experiences and digital campaigns. It is concluded that, in order to successfully launch products, it is essential to align marketing strategies with consumer behavior, considering sensory stimuli, emotional engagement, and appropriate communication channels. Future studies may explore the role of neuromarketing and artificial intelligence in personalizing campaigns for the beer market. Fri, 12 Sep 2025 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/24853 2025-09-12T00:00:00Z