https://ri.ufs.br/jspui/handle/riufs/7079 Wed, 29 Jul 2026 18:59:07 GMT 2026-07-29T18:59:07Z https://ri.ufs.br/jspui/handle/riufs/25671 Título: Estratégias de marketing na biblioteca escolar brasileira: um estudo bibliométrico na BRAPCI Autor(es): Andrade, Maria Natalia Carvalho; Bari, Valéria Aparecida; Santos, Joyce Dayse de Oliveira; Aguiar, Niliane Cunha de Abstract: The general aim of this study is to analyze scientific production on marketing in libraries, with an emphasis on school libraries, using the Information Science Database (BRAPCI). The research adopts a bibliometric approach, which is characterized by quantitatively analyzing the frequency of publications and citations, as well as qualitatively identifying the marketing strategies reported. Data collection covers the period from 2015 to 2025, covering publications related to marketing in school libraries. The data was organized to facilitate tabulation and categorization, considering aspects such as titles, authors, citations and marketing strategies mentioned. The results indicate a consistent growth in scientific production on information marketing, highlighting the concentration in national journals and events. The main marketing strategies adopted include campaigns aimed at young audiences, highlighting the modernization of marketing practices in libraries. The final considerations highlight the relevance of marketing in libraries to engage students and promote services effectively. The study not only confirms the hypothesis of an increase in research on the subject but also exposes the complexity and dynamism of marketing in contemporary libraries. The analysis enables a deeper insight into practices and strategies, contributing to enhancing the role of libraries and strengthening communication with the public. Mon, 01 Jun 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25671 2026-06-01T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25653 Título: Mediação da informação e a inclusão do público do Transtorno do Espectro Autista em bibliotecas Autor(es): Santos, Fernanda Sidlaine da Cruz; Nunes, Martha Suzana Cabral Abstract: In this article the mediation of information for people with Autism Spectrum Disorder (ASD) in public libraries is a topic that is little mentioned, so it is gaining relevance both in the training and in the practical activity of librarians in information environments. With this in mind, the general objective of this article is to identify the difficulties that professionals working at the Augusto Cesar Leite Library of the IFS Aracaju campus face when dealing with people with Autism Spectrum Disorder (ASD). In addition, it aims to show the use of informational mediation to combat the barriers that the ASD public faces in the search for information and how the information mediator can add to the process of inclusion of the ASD public in the information units. The methodology was based on exploratory research, with a qualitative approach and a case study method. The study was carried out at the Augusto Cesar Leite Library of the IFS, Aracaju campus, and used a questionnaire with library professionals. The results show that there are deficiencies in the specific training of these professionals to treat with students with ASD and that they understand the importance of mediation in working with this audience. Mon, 01 Dec 2025 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25653 2025-12-01T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25057 Título: A atuação do bibliotecário escolar no desenvolvimento da competência informacional no ensino médio: uma revisão sistemática da literatura (2014–2024) Autor(es): Braga, Aline Kelly Tavares; Paixão, Pablo Boaventura Sales Abstract: The article analyzes the discussions in the field of Information Science regarding the development of Information Competence (IC) in high school, focusing on the role of the school librarian as an information mediator and formative agent in the teaching-learning process. Objective: to conduct a Systematic Literature Review (SLR), mapping studies that address information competence in high school thru the mediating role of the librarian in the BRAPCI and Brazilian Digital Library of Theses and Dissertations (BDTD) databases, from 2014 to 2024. Methodology: the research is characterized as bibliographic, with a quantitative-qualitative approach, using content analysis based on Bardin (2011), conducted thru a systematic literature review. Results: 369 records were identified, of which 18 studies were selected after the application of eligibility criteria, highlighting a low incidence of research that articulates informational competence, high school education, and the role of the school librarian. Conclusion: Itis concluded that the role of the school librarian assumes a pedagogical dimension in the development of information literacy, although their integration into the educational context still occurs in a somewhat unsystematic manner, indicating the need for expanded studies and strengthening their integration into the school curriculum. Tue, 01 Dec 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25057 2026-12-01T00:00:00Z https://ri.ufs.br/jspui/handle/riufs/25056 Título: Ações de inclusão social por bibliotecas públicas na pandemia da covid-19: um estado da arte na Base de Dados em Ciência da Informação (2020-2024) Autor(es): Santos, Ana Paula Marques dos; Paixão, Pablo Boaventura Sales Abstract: Durante la pandemia de covid-19, las bibliotecas públicas se enfrentaron a la necesidad de ofrecer sus servicios en línea, ampliando las formas de interacción con los usuarios e implementando acciones inclusivas destinadas a mitigar las desigualdades sociales e informativas. Esta investigación tuvo como objetivo general analizar los trabajos publicados en la Base de Datos en Ciencia de la Información, en el período de 2020 a 2024, acerca de acciones y discusiones destinadas al enfrentamiento de la vulnerabilidad social e informacional derivada de la pandemia de la covid19, por medio del análisis de los relatos de experiencias producidos y publicados por profesionales e investigadores de las áreas de Bibliotecología y Ciencia de la Información. Metodológicamente, se adoptó un enfoque cualitativo, a través de una revisión bibliográfica del estado del arte, utilizando la Base de Datos Brasileña en Ciencias de la Información como fuente, abarcando el período de 2020 a 2024, con la aplicación del análisis de contenido según Bardin. Los resultados mostraron un número reducido de publicaciones sobre el tema, con un total de solo ocho estudios. Aun así, los resultados destacaron el importante papel social de las bibliotecas públicas durante la pandemia, consolidándose como espacios esenciales para mitigar las vulnerabilidades socioeconómicas e informativas, con prácticas dinámicas y adaptativas y un compromiso social para garantizar el libre acceso a la información, la cultura y el conocimiento. Mon, 01 Jun 2026 00:00:00 GMT https://ri.ufs.br/jspui/handle/riufs/25056 2026-06-01T00:00:00Z