O Instagame da política : análise das estratégias de comunicação política digital em Sergipe dos candidatos Edvaldo Nogueira e Francisco de Assis

Abstract

The study aimed to map the argumentative and stylistic narratives of candidates Francisco de Assis Araújo Júnior "Assisinho" (PL) and Edvaldo Nogueira (PDT) during their candidacies for the positions of mayor of Malhador and Aracaju, respectively, in the 2020 elections. The purpose of the research was to discuss the characterization of electoral campaign messages in this context, marked by the onset of the pandemic and the subsequent social isolation, which made it impossible to carry out face-to-face campaigns, especially relevant in regional contexts. The choice of candidates from both municipalities is justified by the political complexity of Aracaju, as the capital of Sergipe, in contrast to the different political environment of Malhador, a city in the countryside, with a smaller community and distinct socio-economic characteristics. The work was based on content analysis, following the perspective of Sampaio (2021). The results of the research revealed similarities in the aesthetics and format of the content, although the arguments emphasized different regional and cultural aspects. These results aimed to contribute to digital and regional political communication studies, considering the growing importance of these analyses in the field.