Logística reversa : estudo de casos multiplos na cidade de Aracaju/SE

Abstract

The objective of this paper was to identify the reverse logistics practices adopted by companies that sell, directly and / or indirectly, tires in Aracaju. With the growing demand for tire use, the study is justified by contributing to a better understanding of the behavior of entrepreneurs, taking relevance by reducing the environmental impacts caused by the improper disposal of waste tires. The methodology used was descriptive and qualitative, multiple case study, applied research in 8 companies, including 3 Rubber and 4 Dealers and Distributors of tires and a public agency, through questionnaires with closed questions. The study concluded that entrepreneurs and the population are more aware of the proper disposal of used tires, but lack more incentives and publicity through a semi-structured interview script. The municipality of Aracaju is far from being a reference in tire reuse in its own state, reuse is done in another state. EMSURB points out that the municipality has been seeking solutions to end the incorrect disposal of tires, and acting through Environmental Education fundamentals such as management through Selective Collection, in addition to other guidelines established by the new policy. According to research companies follow the decree 7.404 / 10, where tire business men together with the municipality are responsible for the proper disposal of the tire, aiming not only the financial return as the reduction of impacts on the environment.