Informação sobre cultura pop em tempos de convergência midiática : um estudo sobre o perfil dos vídeos do IG TV do Adorocinema

Abstract

The present work aims to outline the audiovisual production’s profile of the vehicle focused on pop culture AdoroCinema into IG TV platform on Instagram, taking as object of analysis the program “Take do dia”(“Take of the day”, in free translation), broadcasted from Monday to Friday in this social media. This way, the research sought to understand aspects related to culture as a specialization of journalistic activity, taking into account the specific characteristics of pop culture and entertainment within this context. In addition, the work also made an effort to reflect on the characteristics of journalism in social media environment, as well as the consequences of these properties in audiovisual productions. To achieve these objectives, it was used the methodological proposal of Analysis of Materiality in Audiovisual, developed by researcher Iluska Coutinho (2016). As a result, we can highlight the perception that “Take of the day” is a product with hybrid characteristics, which brings aspects of classic television audiovisual journalism mixed with elements of the digital environment. In addition, it was also noted that IG TV, being a recent platform, is still developing its own language and formats and, therefore, thinking about the production profile for this media also consists of taking these factors into account.