Mídias sociais digitais : uma análise destes recursos nas bibliotecas públicas da microregião de Aracaju/SE

Abstract

Digital social media have assumed an important role in the Information Society. In view of the Brazilian scenario, these informational resources have also become part of the daily life of public libraries in the country, as a way of giving visibility to products and services provided to users, as well as a strategy for the dissemination of information and knowledge. Thus, the present work aims to analyze the use of digital social media in the environment of public libraries in Sergipe in the micro-region of Aracaju-SE. Therefore, the bibliographic review was used as a research methodology, being a case study of qualitative-quantitative analysis, with descriptive and exploratory objectives and basic nature. As a result, it was possible to identify that only 4 of the 11 libraries make use of digital social networks, especially the State Public Library Epiphânio Dória, with a profile in 4 types of social networks, and the Municipal Public Libraries Ivone de Menezes and Clodomir Silva are linked to Funcaju, not having individual and autonomous profiles. It is concluded by highlighting that the most used social media in libraries are Facebook and Instagram, and most of the production is aimed at encouraging reading. It was concluded that the incorporation of these instruments in libraries, despite enabling immediate communication between the user and the library, in addition to facilitating the creation of content of interest to its audience, is still not being developed effectively and satisfactorily.