Se não tivesse viralizado seria notícia? : um estudo sobre o uso da viralização na produção de notícias

Abstract

The journalistic activity requires the ability to recognize characteristics that turn an everyday event into a potential news event, which is done through news values. With the evolution of techniques, technologies and social and cultural advances, journalism changes and adapts to new realities and, with that, can transform the ways of recognizing news events, and even what we understand as a news event. Currently, the remodeling of journalism, given the dynamics and logic of social media, makes some authors (HARCUP; O'NEILL, 2017, SANTOS, 2020 and PAIVA, 2018) state that sharing and viralization are new news-values. Therefore, this monograph proposes to analyze and describe how journalism incorporates contents that have gone viral on networks in its news production. For this, the present work carried out a content analysis, in a corpus cut from the sites of Folha de S. Paulo, G1 and CNN, in which it observed the way in which subjects that went viral were used for news production, with emphasis on the sources adopted , editorials, news-values and the type of focus on subjects that went viral. As a result, we noticed that the resulting news are usually punctual, descriptive and, even though they may prioritize different themes, they tend to be linked to entertainment editorials and to adopt popular or well-known sources and to highlight the prominence news-value.