Análise econômica e estratégica em uma confeitaria no interior do Estado de Sergipe

Abstract

Bakery is one of the largest segments of the industry in Brazil, with a market share of R$ 91.94 billion (2020). To explore the bakery sector in the state of Sergipe, economic and strategic analyses were conducted on a company that has been operating for seven years in the interior of the state. This work aims to understand the impact of costs on production, as well as identify the strengths and weaknesses of the company and categorize its products using the BCG and GE matrices. Quantitative data on production and manufacturing costs were used for the analyses. According to the conducted analyses, strengths such as product innovation and diversity in customer service were noted, as well as weaknesses like workload overload. Furthermore, the volcano cake was categorized as a star product using the BCG Matrix, while the brigadeiro was identified as a cash cow, and both products were classified as having a priority investment and a safe investment according to the GE Matrix. Finally, recommendations were made based on all the analyses conducted.