Plano de marketing para a Casa da Queijada em São Cristóvão/SE

Abstract

The goal was to develop a Tourist Marketing Plan for Casa da Queijada in São Cristóvão. It is expected that with the creation of a Tourist Marketing Plan, the business can benefit in future decision-making. Thus, this plan conducted an in-depth analysis of the business context, as well as the development of an action plan directed towards the company's future and the definition of strategies that will contribute to long-term planning. The methodology involved collecting both secondary and primary data through field visits and interviews with the establishment's owner. The results of this research highlighted goals aimed at optimizing internal resources, exploring market trends, overcoming internal obstacles, and maintaining flexibility. These goals include: revamping and expanding social media and the TripAdvisor page; seeking partnerships in the tourism industry in Sergipe; maintaining a high customer loyalty rate and promoting word-of-mouth; implementing a narrative packaging design; fostering creative collaborations; and creating a website for the company. Ultimately, this Marketing Plan not only aims at short-term growth for Casa da Queijada but also seeks to ensure its continued relevance, contributing to the local tourism sector and the preservation of regional culture.