Destinos Turísticos Inteligentes : uma aproximação ao projeto brasileiro

Abstract

Given the relevance of planning in improving tourism and the increase in the development of smart tourism destinations (STI) as an approach to planning and management, this study aimed to analyze the planning strategies of the destinations in the first edition of the "Brazil STI Model" pilot project. The following destinations were included in the study: Rio Branco/AC, Palmas/TO, Recife/PE, Salvador/BA, Campo Grande/MS, Brasília/DF, Rio de Janeiro/RJ, Angra dos Reis/RJ, Florianópolis/SC and Curitiba/PR. To this end, an exploratory and descriptive analysis of a qualitative nature was carried out, using information from the destinations' government portals. The data obtained was compiled in a spreadsheet and then the projects related to each axis of the pilot project were identified and analyzed. Analysis of the results revealed that the destinations' information on actions related to the project is still incipient, with the majority of destinations having no documents or detailed information. The results show that the destinations are at different stages of implementing the model.