A ética no campo midiático: influenciadores digitais na rede social instagram

Abstract

Technological advances and the growth in the use of social networks are increasing, generating new professions such as digital influencers, youtubers, couches etc. From this, some questions are raised about the ethics of social network users. In this research, the social media in evidence is Instagram and its instagrammers, especially five digital influencers, whose choice criterion was the number of followers and the residence being in Aracaju - Se. The present work aims to reflect on the ethics of digital influencers, focusing on the machinic society (NOVAES, 2003) and the society of the spectacle, in which we are inserted today. Based on authors such as Novaes (2003), who investigates the manipulation of science regarding man and its consequences, Butler (1990), Pennycook (2006), with studies on performativity and identity, Debord (1967) and Jenkins (2009), who approach the era of technology and the use of social media in different ways, and Bauman (2018) and James (2014), who raise theories about ethics and morals in society. In short, the present work promotes reflection on the ethics of the social actor who works in the digital sphere, through which he has contact and influence on other people, the followers.