Estudo sobre a adoção de práticas ESG nas organizações

Abstract

The adoption of sustainable business models has become a differentiating factor, with the ability to provide a competitive advantage for organizations due to the high market competitiveness, added to the interest in preserving the environment. The emergence, on the part of companies, of applying a management that highlights the consequences caused by their attitudes on nature, and not only profit, exposes how respect for the environment propagates a positive image that provides added value to the brand among consumers, who are increasingly strict when choosing products and/or services. In this circumstance, ESG practices emerge, which are a set of conducts executed by organizations in the environmental, social and corporate governance areas. This study has the general objective of analyzing and classifying organizations in the context of the adoption of ESG practices. This study carried out a bibliometric investigation of scientific studies on the relationship between ESG, organizations and innovation, classified by the Proknow-C method and used hierarchical clustering techniques to identify patterns and similarities between the observations of a previously standardized data set. As a result, the relevance of China in publications on the subject was observed. The formation of two clusters among the companies that are part of the B3 Corporate Sustainability Index (ISE B3), in which Cluster 1 was superior to Cluster 2 in all dimensions and themes analyzed and the relevance of companies in the electricity and financial sectors in obtaining these results.