Os desafios da atividade Social Media em uma ambiência de inteligência artificial

Abstract

The study aims to show the challenges faced by professionals in Social Communication and other areas who work in Social Media. In addition to being very current, this activity has been gaining ground in the job market that involves all professionals in the area, especially after the revolutionary boom of digital social networks. In this sense, the research seeks to analyze the Social Media profession in the context of marketing, evaluating the benefits and challenges of choosing this career, in addition to identifying the challenges that the activity has faced in spaces that are related to the environment of artificial intelligence. Regarding the methodology, the exploratory method was used through a quantitative survey applied to professionals who work in social media. The collection was applied via a form sent with the support of WhatsApp. The results of the research indicate that the challenges of the Social Media activity are directly related to customer expectations; the fragility of the job market and the speed with regard to technological changes. They also indicate that AI has not constituted, until now, an obstacle to the activity but rather an auxiliary tool. And finally, that social media activity has become a professional activity with the potential to establish itself in a regulated manner in the job market.