Empreendedorismo materno : um estudo de casos sobre as oportunidades e os desafios enfrentados por mães empreendedoras

Abstract

Wirth the advent of the motherhood, many mothers find themselves faced with the need to adapt their professional lives. In communities such as Nossa Senhora do Socorro, entrepreneurship presents itself as a solution to balance the responsabilities of being a mother with the need to generate income. Thus, the main objective of this work was to analyze the chalanges faced and the opportunities perceived by entrepreneurial mothers through in their bussiness. To this end, an exploratory research with a qualitative approach was chosen, through semi- structured interviews with six entrepreneurial mothers who reside in communities in Nossa Senhora do Socorro, where the main results obtained were the lack of support networks, financial difficulties, low customer traffic, balancing childcare and managing the business were the most signficant challenges faced by mothers. Thus, it was identified that the main oppportunities offered by entrepreneurship to these mothers were generating income, having more time to take care of their children and working with something they enjoy.