Robotic Process Automation (RPA) e seu impacto no processo decisório : uma análise de uma empresa de meios de pagamento em Aracaju

Abstract

This study aimed to identify the relationships between Robotic Process Automation (RPA) and decision-making within Empresa X, located in Aracaju. From a methodological perspective, the research adopted a qualitative approach with exploratory and descriptive characteristics. It was conducted through a case study, utilizing structured interviews with managers and employees, document analysis, and evaluation of the automated processes within the company. The research provided insights into how RPA impacts operational efficiency and business decision-making at both operational and strategic levels. Based on a comprehensive theoretical framework, the study revealed significant improvements in the agility of operational decisions and process standardization, although strategic integration of RPA is still evolving. Results indicate that even at an early stage of implementation, the technology has contributed to cost reduction, error minimization, and increased decision accuracy. However, greater cultural and organizational integration is required to align RPA with strategic workflows effectively. The study emphasizes the need for additional measures, such as training and more effective internal communication, to enhance RPA adoption and its effects on long-term strategic decisions. Thus, the research demonstrates that RPA can be a catalyst for operational efficiency, contributing to a more agile and accurate business environment, while establishing a foundation for future studies on RPA's impact across different sectors.