Informa-ação para os microempreendedores

Abstract

This study sought to understand the perception of microentrepreneurs about information management in their businesses. For the development of this study, the research is categorized as descriptive with a qualitative approach, through the method of multiple case studies. For data collection, a semi-structured interview script was prepared, which was conducted in person and then explored from the perspective of content analysis. The results revealed that microentrepreneurs understand the need to keep up with information about the market in which they operate and that they should use it within their businesses. It was concluded that all of them have ways of obtaining, storing and accessing knowledge that can benefit the business.