Tem negra nessa novela? representação da mulher negra em Lado a Lado

Abstract

The present work undertakes an analysis of the presence of black women in the telenovelas of Rede Globo, focusing on the productions between the years 2010 and 2020. When performing the survey of the works produced in the period, we highlight those in which black female characters have reached the leading role. Thus, we selected the telenovela Lado a lado (2012-2013) as object of analysis, understanding that its plot highlights black characters placing them as protagonists of its narratives. From the selection of the corpus, we focused on the methodological construction from black feminist thought and the conceptions of social analysis developed by the American authors Patricia Hill Collins (2019) and bell hooks (2019)", in addition to the Brazilian sociologist Lélia Gonzalez (2020). Having established thes theoretical perspectives, we seek to undertake a content analysis highlighting the categories advocated by such authors. The methodological process uses the concept developed by Rose (2002), entitled "moving image analysis", which takes into consideration the specific analysis of television phenomena. Our central tension is to understand how these representations act to break stereotyped notions of the black population in general and specifically of the black woman, or if they maintain racist and predetermined concepts, which are the common way in which the black population is represented on broadcast television in Brazil.