Perspectivas do empreendedorismo cultural : um estudo na Associação de Artesãs da Barra dos Coqueiros/SE

Abstract

Over the years, the cultural sector has undergone several transformations, gaining relevance in the economic scenario and being recognized as an important business opportunity. In this context, cultural entrepreneurship has been gaining prominence in academic research, although it is still not widely studied. In view of this, this study aims to understand how the artisans of the association in the municipality of Barra dos Coqueiros develop their activities from the perspective of cultural entrepreneurship. To this end, the research adopted a qualitative approach, using the single case study as the main method. Data collection was carried out through semi-structured interviews with eight artisans of the association. Data analysis followed the content analysis technique, allowing an in-depth interpretation of the information obtained. The results indicated that the artisans develop their activities focused on traditional craft production and marketing through local and national fairs and events, in addition to the use of digital platforms. However, they face some challenges, such as financial instability, little support from public policies, and unfair competition with middlemen. Regarding the future perspectives pointed out by the artisans for undertaking in the cultural field, the strengthening of the practice of crafts through greater support from public and private policies, in addition to the promotion of more fairs and cultural events in the municipality, stand out. In this way, this work contributed to the understanding of the scenario of cultural entrepreneurship with the artisans of the association of the municipality of Barra dos Coqueiros and to the appreciation of culture as an essential element for economic and social development.