Planejamento estratégico : proposta de implementação para uma microempresa de moda masculina

Abstract

The field of strategies and plans is one of the pillar of administration, providing methods, concepts, and practices that guide companies in achieving their organizational goals. Thus, this work aimed to present an intervention proposal for the area of strategies and plans in a men's fashion store located in Aracaju/SE. Initially, a business diagnosis was conducted, using an adapted tool from SEBRAE that evaluates ten key areas of the company. The three lowestscoring dimensions were identified as: People, Strategies and Plans, and Leadership. While Strategies and Plans did not score the lowest, planning is considered the first step in the administrative process, preceding all other dimensions, making it the priority area for this study. In the second phase of the research, to develop the intervention proposal, a qualitative, exploratory case study was conducted, featuring field research with the organization's managers through interviews. Based on the results, five interconnected action plans were proposed, using the 5W2H tool. The findings of this study highlight the importance of strategic planning in organizations, as it provides a foundation for managerial decision-making, thus supporting the company's evolution. Furthermore, this work contributed to the researcher’s learning by offering an in-depth exploration of the topic with a focus on its practical application in a microenterprise.