A dimensão estética da mediação da informação na produção editorial da Fundação Estadual de Saúde (FUNESA) do Estado de Sergipe: aspectos semióticos

Abstract

The State Health Foundation (FUNESA) in Sergipe develops educa-tional materials focused on public health. This research analyzes FUNESA’s editorial products considering aspects of Peirce’s semiotics, exploring how the aesthetics of the materials influence the mediation of health information and the interaction between the Unified Health System (SUS) and society. The methodology adopted is qualitative, centered on the analysis of FUNESA’s editorial production. A documenta-ry research was conducted on FUNESA’s website, where open access materials were collected and the aesthetics of the respective covers of the 43 products identified through the following criteria: ABNT standards, formats, illustrations, readability and language. The study highlights the importance of FUNESA’s editorial production in the dissemination of information about public health in Sergipe, evidencing how aesthetics and accessible language contribute to the construction of the materials. In addition, the inclusion of regional elements strengthens the connection with the public, while the illustrative images act as instruments of mediation of technical information into an accessible format.