Ecossistema integrado e percepção do usuário : uma análise da experiência de brasileiros e chineses na plataforma WeChat

Abstract

WeChat is one of the world's most widely used messaging applications and has established itself in China as an infrastructural platform that centralizes various essential functions for daily life in the country. Therefore, this study aims to investigate the application's integrated ecosystem based on the perceptions of Brazilian and Chinese users, considering the history, cyber policies, and other characteristics that influence the usability experience. To this end, the research adopts an exploratory qualitative methodology, utilizing a questionnaire and semi-structured interviews for data collection. As a result, the analysis indicates that for users outside China, the application is used merely as a communication tool, whereas within the country it has become an indispensable tool for everyday life, although it presents barriers that hinder the adaptation of the foreign public to the ecosystem.