Podcast audioblog : a cultura pop como linguagem geracional

Abstract

This work aims to present the planning and development of a chat-style, experimental podcast aimed at Generation Z, focusing on pop culture as a generational language. Podcasts stand out as a promising format, especially in Brazil, allowing for a more personalized and direct connection with the audience, facilitating identification and easy consumption. The product has a communicational character, and to achieve the objectives, exploratory bibliographic research was conducted for the theoretical basis of the product, encompassing the evolution from radio to podcast, studies on consumption, social networks, and pop culture, and quantitative data collection for defining the target audience. Furthermore, the work adopts a practical methodology for the development of the final product, including brainstorming, planning, recording, and post-production. These approaches strengthened the identity and foundation of the podcast and promoted a relevant, cohesive, and relaxed content model, aligned with hypermodern consumption dynamics.