“Vamos amigo lute” : a arte de Edson Gomes como expressão de resistência cultural e social entre fãs aracajuanos

Abstract

This study, titled “Reggae and Resistance,” examines how Edson Gomes’s songs foster processes of identification in the everyday lives of his fans, seeking to understand the symbolic connection between the songs and the audience’s social reality through ethnographic research conducted during his performance at the Pôr do Jau event in Aracaju. Based on the context of reggae and its role as an instrument of cultural resistance, the study highlights a gap in academic research on the topic. The general objective is to analyze how Edson Gomes’s work constructs shared meanings that reinforce Black identity and cultural and social practices of resistance. The specific objectives include analyzing the artist’s biography, examining the content of his compositions, and observing audience behavior during the live concert. The research adopts a qualitative approach and employs an ethnographic method applied to marketing contexts, incorporating participant observation, photographic and audiovisual records, as well as interviews for data collection. The analysis was conducted from an ethnographic perspective, aiming to broaden the understanding of reggae as an instrument of community empowerment and cultural affirmation. The results indicate that Edson Gomes’s songs promote patterns of meaning, networks of belonging, and practices of resistance, highlighting the symbolic interaction between the work and the audience and contributing to the academic debate on culture, communication, and the construction of Black identity and class consciousness.