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https://ri.ufs.br/jspui/handle/riufs/25662| Document Type: | Artigo |
| Title: | Neoliberalism, Applied Linguistics and the PNLD |
| Authors: | Zacchi, Vanderlei José |
| Issue Date: | Apr-2016 |
| Resumo : | Based on the bookNeoliberalism and Applied Linguistics (Block, Gray & Holborow, 2012a), this paper aims at discussing the relationship between these two concepts. Ater a general discussion on the subject, the paper will deal with the use of celebrities in English language textbooks as an element of identiication and as a means to advance neoliberal values. A second aspect refers to the promotion of social and cultural diversity and pluralism in a way that may be also attending to the market’s interests. hese aspects will inally be analysed in the series Links(Santos & Marques, 2009a, 2009b, 2009c), of the National Textbook Program (PNLD) for primary education. Whereas the textbooks use celebrities and present other neoliberal tendencies, they also propose activities that seek to promote citizenship and inclusion, probably in order to fulil the Ministry of Education’s demands through PNLD. his ambiguity may be related to the fact that the PNLD is a state-run program for public education that relies on the commercial editorial market to produce and sell the textbooks. |
| Keywords: | Textbook ELT Neoliberalism Multiculturalism |
| ISSN: | 2175-8026 |
| Is part of: | Ilha do Desterro |
| Language: | eng |
| Publisher / Institution : | Departamento de Pós-Graduação em Língua Inglesa e Literatura Correspondente / Centro de Comunicação e Expressão da Universidade Federal de Santa Catarina |
| Citation: | ZACCHI, V. J. Neoliberalism, Applied Linguistics and the PNLD. Ilha do Desterro, Florianópolis, v. 69, n. 1, p. 161–172, jan./abr. 2016. Disponível em: https://periodicos.ufsc.br/index.php/desterro/article/view/2175-8026.2016v69n1p161. Acesso em: 24 jul. 2026. |
| License: | Creative Commons Atribuição 4.0 Internacional (CC BY 4.0) |
| Identifier: | https://doi.org/10.5007/2175-8026.2016v69n1p161 |
| URI: | https://ri.ufs.br/jspui/handle/riufs/25662 |
| Appears in Collections: | DLES - Artigos de periódicos |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NeoliberalismAppliedLinguisticsPNLD.pdf | 298,58 kB | Adobe PDF |  View/Open |
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