Perfil de consumo de serviços financeiros : uma survey com estudantes universitários

Abstract

The main objective of this work was to identify the financial services consumption profile of university students at the Federal University of Sergipe - UFS. In this sense, in order to achieve the main objective, specific objectives were defined to outline the traditionalist, online adept and digital adventurer profiles of financial services consumption. In this way, the main characteristics of the traditional financial market were addressed, as well as the innovations that this market has been presenting, ultimately resulting in a new financial market. The methodology had a quantitative research approach, of a descriptive nature. The research technique was Survey, and university students from Sergipe were used as the research universe. The sample consisted of undergraduate students from the Administration, Economic Sciences and Accounting Sciences courses at UFS. Sampling was nonprobabilistic. The results showed that the vast majority of respondents use financial services in digital channels, being predominantly classified as Digital Adventurers or Online Adopts. Finally, this research contributed to the possibility of knowing and understanding the financial services consumption profile of university students, as it made it possible to verify the preferences and consumption habits of young students.