Influência das mídias sociais na percepção da estética facial e orofacial: análise bibliométrica da produção cientifica

Abstract

The perception of aesthetic dental treatments is strongly influenced by the use of social media. The presence of influencers and health professionals increasingly active in these digital environments contributes to the widespread dissemination and normalization of the results of dental procedures in society. The objective of this research is to analyze the scientific production on the influence of social media on the perception of facial and orofacial aesthetics through a bibliometric review, identifying research trends and the scientific impact of the studies. Regarding methodology, a search strategy was carried out using the Web of Science Core Collection (WoS-CC) databases, including original articles and reviews, without language restriction, from 2014 to 2026 and structured in three conceptual blocks. Studies that investigated the influence of social networks on the perception of facial and/or dental aesthetics were included. In the results, there is a progression in the number of articles published on the subject and the countries with the greatest influence are the United States and Saudi Arabia. In conclusion, this review can provide support for researchers and health professionals; therefore, it is recommended to encourage new bibliometric reviews in order to keep up with trends on this topic.