Televisão e consumo: programação e crítica do gosto. Um caso brasileiro

Abstract

Television programming was one of the most controversially discussed subjects of social communication in our country. The program available in open signal was heavily criticized since the end of the 1990ies: It was perceived as being established under a logic of demand that would supply a standard taste, resulting in a "vicious circle of standards in decay". This article deals with how that kind of television consumption got established as exposed to the Brazilians' critics; and it points at an eventual relation with its decline.