O planejamento estratégico em bibliotecas universitárias como instrumento de gestão

Abstract

This paper has as object of discussion the use of strategic planning in academic libraries. The overall objective is to develop a strategic planning proposal for the Biblioteca Central da UFS. The specific objectives are: to understand the importance of strategic planning for the management of university libraries; identify the roles of manager librarian of information units; analyze the steps and tools applicable to strategic analysis; build the mission, vision and strategies of BICEN. It aims to contribute to the library manager and his staff to discuss strategic issues involving the unit, mainly related to user needs. The use of tools such as SWOT matrix analytically identifies the status of the unit, being a useful resource for the construction of the university library planning. This research is characterized as a theoretical and empirical study, conducted using descriptive qualitative research and case study method. It was used questionnaires and interviews as data sources. At the end, it was managed to identify the situation of BICEN in a general analysis of the unit and build the proposal of strategic planning. The results can provide new horizons for the strategic management of the unit.