A comunicação dos mapas : estudo comparado das plataformas Google Maps e OpenStreetMap

Abstract

This dissertation aims to analyze the communicability of digital mapping platforms Google Maps and OpenStreetMap, based on a collaborative experience of the city of Cachoeira, located in a geographical area named Recôncavo da Bahia, in the Northeast region of Brazil. The theoretical framework that guides the research comes from the interdisciplinary confluence of Geographies of Communication and Geocommunications, new subfields of the Communication that deal with digital cartography as a technique and with online maps as a sociotechnical product. For the study of these maps based on their media potential, a dialectical approach is proposed, based on the visibilities and territorialities of the maps in relation to the sociospatial reality. For the empirical analysis, we present a comparative experimental method between two different online maps of Cachoeira, produced under the same cartographic scale, with the objective of critically assessing the dichotomies of sociospatial representation of the territories of the world.