O processo de internacionalização em micro e pequenas empresas de Aracaju - SE

Abstract

The increasingly frequent investment of companies in markets external to their countries has led to the development of academic works in the area of internationalization from the study of the behavior of large companies in this process. The purpose of this study was to understand the aspects of internationalization in micro and small enterprises of Aracaju in the state of Sergipe, identifying the existence of companies this size in the exporting activities of the city to investigate how their internationalization process occurred, indicating strategies, levels of insertion in the market, motivations and difficulties encountered. Through a qualitative analysis of information obtained through interviews with the owners of these companies, it was possible to identify that the process of internationalization of micro and small enterprises in the Sergipe capital is very subtle, the companies studied were the only exporting MPEs in the last 05 years , have adverse characteristics, their motivations for international business are predominantly economic and their development abroad is limited to export, even so the plans of international action remain in the strategy of these companies