Uma avaliação do plano de negócios do SEBRAE comparado a literatura de José Carlos Assis Dornelas

Abstract

The Sebrae is an institution in which oneof his objectives is to orientate the microand small entrepreneur who wants to opena new business.When was considered as the completemodel of business to plan the opening of anew undertaking, the business plan can beprepared through a primer indicated bythe Sebrae. However, while doing anevaluation of this business plan through a comparative one with another business plan of a theoretician it can increase the credibility of this plan of the Sebrae. I dictate that, the objective of this study is to value the business plan of the SEBRAE likened to literature of José Dornelas who in accordance with the FAPESP (Foundation of Support to the Inquiry of the State of Sao Paulo) is considered a specialist in empreendedorismo and business plan. It is the question of a descriptive studywith a qualitative approach. For that, books were selected on empreendedorismos, 2 published articles and 1 primer on the preparation of the business plan for micro and small enterprises. However, 4 books, 2 articles were used only and 1cartilha because of being more intimate to the objective of the study. The result obtained in this inquiry shows an attractive plan for entrepreneurs that wants a viable business and that is linked to the adopted proceedings, with that this analysis must not be generalized