Modelo de negócio para implantação de um market truck (feira sobre rodas)

Abstract

The word Market Truck is a neologism created for the business of marketing agricultural products through a mobile store in Aracaju / SE, since, in this present work reports the need for consumers of this type of commodity, hygiene of the sales environment, service, affordable prices and product quality. The work emphasizes the importance of planning for the implementation of the business and this planning can be developed through a Business Model, which is based on some tools of generation, evaluation and test of ideas originating from the needs identified. Therefore, it can be said that this business model developed for the Market Truck, part of its main objective: to elaborate an appropriate business model for the implementation of an innovative business that markets products of agricultural origin, called Market Truck, in Aracaju / SE. In order to reach the main objective, the present study was developed through qualitative and quantitative approaches, from a descriptive group. Regarding the technical procedures, it is possible to classify in bibliographies, with data from existing sources and publications, and surveys, applied to 95 respondents from Aracaju / SE who consider themselves to be consumers of agricultural products, containing forms and questionnaires with open, closed, multiple choice and staggered questions. This research approach in this study resulted in a better understanding of the Aracaju an habits regarding the consumption of agricultural products and their opinions regarding the idea of the Market Truck. Given the results, it is possible to develop the framework of the business model (CANVAS) and other information that helps in the analysis of the viability of business implementation. As a result, it was concluded that this feasibility was based mainly on the existing needs of the consumers of Aracaju / SE agricultural products