Modelo de negócio para marca de vestuário infantil sustentável

Abstract

The entrepreneurial universe demands from interpersonal needs to management tools for effective insertion and competition in the economic market. Business models and plans are examples of crucial tools for understanding the internal and external context of a business in order to act more safely and innovatively. The e-commerce has transformed consumer relations, bringing diverse benefits to organizations and consumers, but has also intensified competitiveness, requiring more effort on the part of entrepreneurs. Another transformative was the question of sustainability, which has become urgent in several sectors, which must take responsibility. The clothing sector is one of those that generate great negative impacts, both social and environmental. Really sustainable companies can ensure competitive advantage over others, especially by the increased demand of conscious buyers. In view of this context, the main objective of this study was to elaborate an appropriate business model for a virtual sustainable clothing store based on Business Model Generation. For that, a qualitative and quantitative, descriptive research was carried out through the survey method. The instruments of data collection were questionnaires and interviews, which were analyzed through simple descriptive statistics and content analysis. From the validation of the brand's CANVAS by a business consultant, it was possible to optimize the potential of the business model, so that the company inserts itself in a structured way in the market and then seeks to disseminate its values, contributing to a new way of thinking , produce and consume.