Elaboração do planejamento estratégico para o Supermercado América

Abstract

The América Supermarket is a small retail company located in Aracaju / SE. Its growth occurred through the experience of the owner, and no formal planning was used. The present work had as objective to develop the strategic planning of the company, providing to the owner a powerful tool of management and decision making. The elaboration of this was done through the collection of information about the operations and future prospects of the supermarket, obtained through interviews with the owner. The procedure used in the descriptive research, with a qualitative approach, was that of a case study following the theoretical model of the four phases proposed by Oliveira (2011). It assisted in the construction of objectives, strategies, goals and action plans. As for its implementation, control and evaluation were the responsibility of the owner. Thus, the formulation of this formal planning has brought to the company a better perception of its current state and the recognition of the importance of having this tool as an instrument to achieve its objectives effectively.