A relação entre planejamento estratégico e inovação em micro e pequenas empresas : um estudo em empresas de alimentação de Aracaju-SE

Abstract

The present research aims to identify whether the micro and small enterprises (MPEs) of the food sector in Aracaju-SE that do strategic planning are usually more likely to innovate than those that do not. Regarding the characterization, the work is descriptive, of a qualitative and quantitative nature, and the method is the study of multiple cases. In the data collection, a semi-structured questionnaire was applied together with an interview. Among the results, it is evident the presence of formal strategic planning in almost all MPEs researched. However, it was possible to verify that the tools they use are very simple. However, it is important to identify the presence of innovation in most organizations, and there is a relationship between strategic planning and innovation in the present cases.