Consumo consciente no ramo da moda : compreensão e práticas do consumidor aracajuano

Abstract

The conscious consumption is a subject that has been showing a relevance and highlight not only in the corporate world, but also in society. The present study aims to contribute to the understanding of how the conscious consumption, in the fashion business, is understood and practiced by consumers living in Aracaju. To this end, it has been done a descriptive research quantitative in nature, consisting of theoretical and field research, with the application of questionnaires with 201 participants, in the quest to understand their knowledge and practices in the area. The survey results show that there is an understanding of conscious consumption among consumers, and the existence of concerns related to sustainability. However, they also show the need for greater stimulus to the practices and knowledge of conscious consumption, mainly in the purchases of garments/fashion items.