Jornalismo esportivo e infotenimento: a (possível) sobreposição do entretenimento à informação no conteúdo jornalístico do esporte

Abstract

The sports journalism is one of the main technical forms of communicative mediation of sports culture in society. In this sense, the objective of this work was to systematize characteristics of sports journalism in the context of consolidating it in the format of infotainment. For this, we developed a exploratory and descriptive study in the form of an essay. We characterize four journalistic strategies mobilized by the media to report the sport, they are: the media-sports framework; the global-local dialectic; the media-sports agenda-setting; and the construction of sporting heroes. In general, the news of sports journalism tends to be directed to the interest of the public, basically to the entertainment, being configured in the predominant format of the contemporary journalism, infotainment, model that treats the information like merchandise. In the end, we consider that journalism could broaden its repertoire of guidelines in the approach to sports phenomena, treating it in its entirety, respecting ethical and moral principles of information as a public good.