Modelo de negócio para implantação de uma clínica odontológica

Abstract

Planning for a business has proven to be key to market survival and business success. The business model is a tool that is part of the planning process, whether it is creating a new venture or expanding an existing business. This tool presents a delineation of the situation of the company's conception, which helps the entrepreneur to know it better, both in its advantages and qualities, in its defects and obstacles. The present study aimed to gather information that guides the implantation of a dental clinic in the city of Aracaju / SE, thus identifying the strategies for decision making that is most adequate for its accomplishment. For the study development, a qualitative research was used with questionnaires and documentary analysis, using secondary sources and bibliographical surveys on the subject. The business model used was Canvas and it was found that the business is viable and has the potential to develop in the sector in which it is inserted.