Please come to Brazil : uma análise crítica dos fãs brasileiros como apreciadores de objetos culturais internacionais

Abstract

Brazilian fans are usually referred to as the “best” and “most passionate” in the world, especially by international artists and celebrities. Their commitment to cultural products from other countries is evident and draws attention of producers and studios, which has become even more evident since the rise of digital media. In order to understand the motivations and dynamics behind this behavior, a content analysis is done by reviewing the literature of thesis and dissertations already written on this object, observing similarities and differences to track a national fan profile, discussing the results from theories about pop culture, transcultural fandoms and the formation of Brazilian national identity - which shows that, due to the historical process of colonization, there is a tendency to endorse foreign culture. The whole research is based on the perspective of the Political Economy of Communication, a field that studies relations of power in the Cultural Industry and its insertion in the capitalist logic, complementing the already established field of Fan Studies, proposing an analysis framework that allows the understanding of the problem in question at its full.