Autônomos e a utilização de ferramentas de gestão : um estudo de caso com maquiadoras da cidade de Aracaju-SE

Abstract

Due to the contemporary Brazilian economic scenario, there are many enterprises started by self-employed professionals, among which stand out the services related to the beauty industry, sought by many for their low barriers of entry and high public acceptance. Thus, this market became highly competitive, and to be able to stand out in it is necessary, beyond the commitment of the professional and their good technical abilities, a good business management. The main objective of this research was to analyze how the use, or lack of use, of management tools by makeup artists from Aracaju impacts the development of their business. The research has a qualitative nature, was carried out through a case study and went through a simple qualitative analysis of the data found. The main results, obtained through interviews with three self-employed professionals who work as makeup artists were: is existing among this group, those who do not have formal knowledge about management tools and therefore do not apply them, but there are also cases in which the use of aspects related to the tools exist even without their systematic knowledge. However, it was not found in the interviews, any case of complete use of all proposed tools, and even in cases where some tools are used in full, much of this use is not done in an organized manner. Self-employed professionals face difficulties related to the management of their businesses, but these are reduced as management tools related to the scope of these difficulties are applied. Thereby, it is believed that in contemporary market, will stand out the self-employed who is able to position themselves as entrepreneurs, which reinforces the importance of knowledge and application, not only of management tools, but of everything that is relevant to the market and enable greater development of business and society as a whole.