Planejamento estratégico e soluções emergentes aplicadas por jovens empreendedores sergipanos

Abstract

The business environment today is similar to an open sea on a day of hangover, which ends up forcing every manager to keep their eyes wide open and understand the constant changes of route and execute them to try to survive. Although there are those who choose to navigate, in the context of our research, navigate is undertake. This research aims to approach young entrepreneurs from Sergipe, listen to what led each surveyed to start their own business, understand how it was planned to do so and identify such route changes, which we call emerging strategies. The work is characterized as descriptive and exploratory, so that its nature is qualitative and the method is the study of multiple cases, through a semi-structured script of interview. The results show the profile of each entrepreneur linked to the recognition by the entrepreneurs that planning is very important, however it was perceived that planning ended up being done with the business already in progress and that very little of what is planned is formalized, at a time when much of what is executed arises from emerging strategies