O impacto da Covid-19 no turismo : estudo de caso múltiplos com empresários do setor no estado de Sergipe

Abstract

The world is submerged in socioeconomic uncertainties with closed companies, high unemployment rates, economic recession in several countries and humanitarian uncertainties with high rates of sick and dead reSulting from Covid-19 and beyond the collapse of the health system. In tourism companies the impact was even more devastating, tourist activities have a unique income distribution feature. It manages to generate income and promote trade in rich areas as well as in poorer areas (HOLANDA; AZEVEDO; LIBERATO, 2020). According to the Ministry of Tourism (2020) the sector impacts approximately 52 segments of the economy. In view of this, this study sought to analyze the impact of Covid-19 on the Tourism Sector in Sergipe from the point of view of entrepreneurs in the sector. To achieve this goal, a theoretical framework was built on the pandemic scenario in Brazil and around the world, what tourism is and how it works, as well as the impact of covid-19 on the sector and what are the emerging and intentional strategies of Mintzberg. The research strategy adopted was the case study and three cases were analyzed (restaurant and forró house, hotel and travel agency) located in the city of Aracaju. To collect the data, a semi-structured interview script was used, personally applied to the interviewees and documental analysis. From the data analysis, it was possible to verify that the surveyed companies felt the great impact that the pandemic caused and how they needed to diversify and modify their strategies to adapt to the “new normal”. With regard to government assistance, MP 936 was of great help to most of our interviewees and their companies and who still feel that there is a lack of greater attention from government officials to promote Sergipe's destiny in other Brazilian states.