Exposições imersivas nas cidades e o futuro dos museus

Abstract

This article starts from the analysis of the changes that occurred in the field of museology with the advent of immersive exhibitions, considering the communication techniques applied to the public on themes involving art and cultural heritage. The investigative field selected for this analysis was the exhibition of the Banese Institute “Museu da Gente Sergipana” called “Cores da gente: imersão e emoção”, which took place in the period between December 11 and 22, 2021, in which I participated as a collaborator in research on artists from Sergipe, contributing to the design of the exhibition process. If, according to Bourdieu (2016), the “love for art” stems from the public’s connections with life experiences and art exhibitions, the recent experiences of museum making, from a digital immersive perspective, require an update of this analysis. involving the relationship of this specific public with the art exhibitions insofar as the virtual has come to occupy a central place in the experience of this public, breaking with the idea of cyberculture developed by Levy (2010) to give way to the immersive experience of an “other time”, the time to “close your eyes”, but without closing them, to let yourself be carried away by acceleration, consumption and presentation without synthesis and without conclusion (HAN, 2021).