Aqui eu renasço, desfiz uma farsa : uma análise do jornalismo cultural regional através das revistas nordestinas Cumbuca e Continente

Abstract

Cultural journalism is a journalistic specialization with a trajectory that goes back to the first pamphlets and serials, precursors of newspapers, and that in Brazil it has been markedly associated with the consumption of cultural goods by the privileged elites in economic and social terms. In addition, most of the vehicles specialized in this theme are located in the Southeast and South regions, where most of the country's cultural production is also concentrated. This work aims to counter this dominance by analyzing two different experiences of cultural journalism in the Northeast region, the magazines Cumbuca, from Sergipe, and Continente, from Pernambuco. The objective is to show how these publications treat and make visible the cultural practices of their respective states and the extent to which they prioritize them over other geographical areas – whether from other Brazilian or even international regions. The methodology adopted was content analysis, based on a sample of four quarterly editions of Cumbuca and six monthly editions of Continente, all from 2019. The analysis of the magazines allowed to conclude that both give space to the Sergipe and Pernambuco cultures, but in different scales. While Cumbuca mainly focuses on Sergipe and the Northeast, Continente has a multi-spatial character, which encompasses significantly other areas besides Pernambuco and the Northeast. Such differences can be based on structural and editorial aspects; however, both journals guide several of their contents from a regional perspective, even when they address national and international references. Thus, both constitute valid and positive experiences in the production of a regional cultural journalism that exists beyond the traditional South-Southeast axis and that demonstrates the cultural plurality of the Northeast.